Wexford Developments

Wexford Developments operates at a scale most real estate companies only aspire to — 33+ completed projects, $1.3B in their development pipeline, and active builds across Calgary, Victoria, Kelowna, and the United States. Their old digital presence didn't reflect any of it. They needed a website that could hold the weight of that portfolio and communicate it clearly to investors, partners, and future communities.

The Challenge

Wexford's portfolio is complex — multi-family rentals, mixed-use developments, master-planned communities — spanning multiple asset classes and two countries. They needed a site that could organize this depth without overwhelming visitors, while also positioning the brand at the premium tier their projects command. The site needed to serve two distinct audiences simultaneously: sophisticated investors evaluating opportunities, and community stakeholders wanting to understand who Wexford is and what they stand for.

Our Approach

We chose Webflow for its ability to deliver a fully custom, high-performance frontend with a CMS powerful enough to manage a growing project portfolio without developer involvement. We built the site architecture around their two core content types — Projects and Team — and designed the CMS so Wexford's internal team could add new developments, update project status, and manage content independently from day one. Design direction leaned into the premium positioning: clean typographic hierarchy, cinematic project imagery, and a restrained colour palette that lets the photography lead. Every page was structured with both user experience and SEO in mind, from metadata to URL structure to page speed.

What We Built

• Custom Webflow CMS for Projects — filterable by location, asset class, and status (Active / Complete) so investors and partners can navigate the portfolio at a glance
• Individual project pages with dynamic content — each development gets its own page with imagery, location, asset class tags, and project details
• Multi-location site architecture — built to support Wexford's Canadian and U.S. operations with Calgary and West Palm Beach offices clearly represented
• Investor portal integration — seamless link to their Juniper Square investor login, keeping the experience professional end-to-end
• Mobile-first responsive design — optimized for high-resolution imagery and smooth performance across all devices
• SEO-optimized page structure — metadata, semantic headings, and location-aware content targeting Calgary real estate and North American development search terms
• Stats and credibility sections — 33+ projects, 1,641,000 sq ft completed, $913M delivered — structured to build immediate trust with high-value visitors

The Result

The new Wexford site is a true reflection of the business — ambitious, refined, and built to perform. It gives their team full control over a growing project portfolio without relying on a developer for every update, and it positions the brand confidently alongside the national and international players they compete with. The site architecture is built to scale as new projects come online across North America.